The Cosmetic Marketing Group was initiated in 2018 by a group of raw material suppliers. As a raw material supplier for the cosmetic industry there are always challenges such as;
- a continuous demand for new innovative raw materials;
- global regulations are complicated and in constant development;
- customers expect an advanced level of expertise from their suppliers, e.g. knowledge of their formulations;
- customers demand innovative guide formulations as a source of inspiration;
- processing the complete market as an SME company;
- arranging meetings with customers is becoming more complicated.
The main goal of CMG is to share knowledge in order to develop joint marketing activities.